LTK (formerly LiketoKnow.it and RewardStyle), the influencer shopping app with 40 million monthly users, Announce The free direct messaging tool launched Thursday for creators to share pre-selected responses with followers instantly.
The new tool, called LTK DM, has been integrated into the Posts section of the LTK app. When a creator shares a post on Instagram, and a follower comments “Shop,” the tool automatically sends the follower a direct link to the creator’s LTK Page as a direct message, allowing them to quickly shop for the product they’re interested in.
The purpose of the new feature is to help influencers turn Instagram comments into profits and save time by automating the sharing of links with all their followers. Previously, users had to manually send links to followers or invest in a third-party automated direct messaging tool. Now, LTK offers one at no additional cost.
Starting today, LTK DM is available to all users globally.
The app has introduced a slew of new features this year, including the ability to post 60-second videos of in-depth fashion content and “Shopper alerts“To notify shoppers when an item drops in price or is back in stock. Smaller updates include a new products tab, shopper favorites lists, and a link optimization tool for a more efficient click-through process for shoppers.