Tik Tok And Taylor Swift They’ve long since gotten past their bad blood, so much so that the social media platform is expanding its partnership with the star.

Previously, Swift and TikTok launched in-app experiences to promote her latest album, Section of tortured poets. Now, fans can participate in weekly challenges tied to the remainder of her world tour. Those who complete all 11 weeks will receive a special Swiftie profile frame. Along the way, users can earn other themed profile frames and beads to create their own virtual friendship bracelets to support Swift and the Eras Tour.

To participate, fans can click on Taylor Swift’s TikTok anchor or select banners that appear with related search terms.

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the Section of tortured poets The collaboration was more complex, requiring fans to follow Swift and her official fanbase, Taylor Nation, add the song “Fortnight (feat. Post Malone),” and promote the album by posting a video tagged “#TheTorturedPoetsDepartment” to unlock a special profile photo. banner.

Swift has made several partnerships to promote the album, including Spotify’s “Pin Library,” an emoji gimmick with InstagramAnd curated playlists for apple music.

This new era of connection to TikTok comes after the rise of Swift’s music Temporarily withdrawn From the platform during negotiations between TikTok and Universal Music Group (UMG). Her music He returned to the platform before release Section of tortured poets. Since then, TikTok and UMG have reached an agreement, Recovery All UMG music to TikTok.

Section of tortured poets It has passed Eight weeks villa. 1 on the Billboard 200, and the rest of her tour has already arrived run out. However, Swift will always find new ways to interact with her fans — and boost her streaming numbers.

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