A new startup called Daydream wants to use it Amnesty International To make your fashion fantasies a reality. The tool allegedly analyzes a user’s natural language prompt — for example, “Bright colored sneakers that feel old-school and classic” — and finds matching pieces of clothing in its database of participating brands.

startup Promises “The largest catalog of high-quality branded fashion found anywhere,” so it may not be useful for everyone looking for new themes on a budget. according to Business popularitySome of the 2,000-plus brands in the Daydream catalog include Altuzarra, Jimmy Choo, Dôen, Everlane and Alo Yoga. The cheapest of these — Everlane — sells $40 tank tops and $128 jeans. People looking for affordable pieces will likely have to stick to a Google search. Fortunately, Google already has a similar tool — “Multiple search– Built in.

Daydream has raised $50 million in seed funding from leading companies, including Forerunner Ventures, Index Ventures, Google Ventures and True Ventures, as part of a more significant trend across the industry. a Playbook analysis of generative AI deals showed a 268.4 percent increase in the value of AI deals in 2023 compared to 2024.

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Daydream founder Julie Bornstein was COO of StitchFix and co-founded fashion discovery platform The Yes in 2018 (Forerunner Ventures and True Ventures were also investors in that company), which Pinterest acquired in 2022.

Those interested in being among the first to experience Daydream can Visit her website To sign up for the public beta later this year.

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