In an increasingly competitive and inaccessible ticket market, fans have long demanded that artists do something to protect them from bots and malware. Exorbitant pricing. Rising pop star Sabrina Carpenter has a solution in front of her Short and sweet tour.
the “espresso” The singer shares with Spotify and AEG to create the Spotify Top Lister Pit at concert venues across North America. Top Carpenters listeners on Spotify will receive an exclusive pre-sale code through the newly launched Fans First Front Row. Additionally, the music giant will continue to offer the Spotify Fans First preview, which it launched in 2018, offering early access to a wider group of top listeners.
Ticketing practices came under fire when Taylor Swift tickets were sold out Tour of the ages – Carpenter opened for Swift during its Latin American phase – and goes on sale in 2022. Ticket manager It crashed before pre-sale to verified fans, and tickets were sold out before general availability, resulting in many fans failing to obtain tickets. The uproar led to a Senate hearing Investigating Ticketmaster’s parent company, Live Nation, and the lack of competition in the music industry. in the end, US Department of Justice It moved to break up Ticketmaster and Live Nation over antitrust violations.
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Swifties complained about the unfair ticketing process at the time, and suggested a remedy similar to what Carpenter is trying. A fan posted a popular layout of Utopia with the caption “Society if Eras tour tickets were offered to top Spotify listeners instead of already wealthy influencers” on X/Twitter. the post happened 11,000 likes.
The tweet may have been deleted
Spotify has previously experimented with rewarding its top listeners. For example, last summer, it partnered with The 1975, offering tickets to the band’s best listeners in North America.
These types of partnerships incentivize more time spent on the app and also encourage Spotify stats as a fan status symbol. But is Spotify moving more into ticketing the answer to a problem that many – including the US Department of Justice – attribute to monopolies in the music industry? The results of Carpenter’s experiment will be our first answer.